While color preferences in fashion, architecture, automotive and design in general shift every few years, one color stands out from the trends: black.

Coco Chanel loved it for “wiping out everything else around”, Karl Lagerfeld stated you can’t do wrong with a little black dress and a recent survey by fuel retailer Aral unveiled: The majority of car owners want a dark coating for their next car (with 35 % for black, 13 % for anthracite and 9 % for gray¹).

Meanwhile on Instagram, the account @blackindesign is curating a variety of dark interior design for over 200.000 followers. In addition a lot hashtags revolve around black as a color, e.g. #designblack.

It’s exclusive elegance, polite understatement and visual power makes it the go-to color of every styling, no matter if being used as a subtle highlight or the dominating theme.